Time to plug in?

This article reports an ANA survey among business-to-business companies on attitudes to new media. More than half plan to increase their expenditure on new media, and there is consensus on the increasing importance and likely growth of the medium.

Time to plug in?

Since the advent of the web, new media platforms have emerged at an increasing pace. From blogs, e-mail marketing, and podcasts to search engine marketing, video on demand, and social networks, these nontraditional communication tactics...

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