Time: it may no longer be on your side

The number of digital media outlets continues to proliferate at a seemingly inexhaustible rate, but according to new evidence, the time consumers spend with media is declining for the third successive year.

Time: it may no longer be on your side

Joe Mandese

Pay careful attention to this opening sentence because by the time you finish reading it, a new media outlet will have been created. That's right, a new media platform is now created every few seconds. Most people may not think of it that way, but every time someone creates a new blog, or signs up for a personal page on Facebook or MySpace, they are effectively creating a new media distribution channel that has as much potential reach and frequency as those of the biggest and most professional media...

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