Time is money: use it to build relationships

Increasingly today's marketers are employing media channels and advertising techniques designed to encourage people to actually want to spend more time with their brand.

Time is money: use it to build relationships

Caroline Parkes

It is a truism that the more time consumers spend with a brand, the more money that brand is likely to make from them. But time has become a commodity as precious as money. With longer working...

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