Time for banks to over-perform on customer experience

Ian Benn

This article assesses how banks perform with regard to customer experience. Banks operate in a highly competitive environment, and often place great deal of emphasis on business goals like improving efficiency.

Time for banks to over-perform on customer experience

Ian Benn Fidelity National Information Services

Every year the research consultancy Gartner surveys global bank executives on their strategic priorities for the next 12 months. Unsurprisingly, the...

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