Time for a sea change?
Josh Martin
If all goesaccording to plan – and that's a big if – the revolution will begin in 2007. That's when an industry task force of leading advertisers and media outlets hopes to launch a test of the e-Media Exchange....
Time for a sea change?
This article discusses the forthcoming test launch of the new e-Media Exchange, which will enable television advertising time to be traded on-line.
