TIM: Top in the soap opera

TIM Brasil, the telecommunications company, attempted to create differentiation and standout in the media in Brazil.

Campaign details

Brand: TIMBrand owner: Telecom ItaliaLead agency: BETC HavasCountry: BrazilIndustries: Telephone & internet servicesMedia channels:Content marketing, Integrated, Online video, Outdoor, out-of-home, Product placement, Radio & audio,...