TIM: The Awareness Keyboard: Detecting Racism One Keyboard at the Time

Telecommunications company TIM launched a campaign to educate people in Brazil about everyday vocabulary and attitudes to help deconstruct structural racism.

Campaign video: TIM – The Awareness Keyboard: Detecting Racism One Keyboard at the Time

Read the full campaign case study

Credits

Media agency: HavasPlus Rio de Janeiro / BETC São PauloAccount Director: Flavia BragaArt Director: Gabriel OrtizBusiness Director (RJ): Alexandra BrownCBO (Chief Business Officer): Marcos LacerdaChief Creative Officer: Erh RayClient Services: Juliana FreitasCommunity Manager: Jessica MarinsCreative Business (RJ): Alexandra BrownCreative Director: Alexandre FernandesCreative VP / Creative Director: Alexandre Vilela Head of Growth and New Business:Jairo Soares...

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