TIM: The awareness keyboard – detecting racism one keyboard at the time

TIM, a telecommunications company, launched a campaign in Brazil to educate people about everyday vocabulary and attitudes to help deconstruct structural racism.

Campaign details

Brand: TIMLead Agency: HavasPlusRegion: LATAM

Strategy

Objective

Brazil has a shameful past when it comes to slavery and unfortunately, we still feel the effects today when it comes to popular expressions that are still in use but that have...