Tim Hortons, a quick-service restaurant, partnered with singer Justin Bieber to launch Timbiebs, three new flavours of timbits, and generate value through earned media efficiencies, drive traffic and earn reappraisal with younger Canadians, boost sales and turn the brand into a source of pride for young Canadians.
Campaign details
Title: TimbiebsBrand: Tim HortonsProduct: Tim HortonsIdea: GutCountry: Canada
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months or less | North America | Non-specific | Other | Middle | The budget of $4.2M includes... |