Campaign details
Title: TimbiebsBrand: Tim HortonsProduct: Tim HortonsIdea: GutCountry: Canada
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months or less | North America | Non-specific | Other | Middle | The budget of $4.2M includes celebrity fees, talent fees, pre-production and shoots for TV and social, and post production for TV, Social (paid and organic), Radio, Spotify, OOH and DOOH assets, and celebrity influencer packages. |
Objectives
Tim Hortons was in need of a boost in the form of younger guests.
In Canada, Tims isn't just a quick-service restaurant; it's an...