Title: TimbiebsBrand: Tim HortonsProduct: Tim HortonsIdea: GutCountry: Canada
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||North America||Non-specific||Other||Middle||The budget of $4.2M includes celebrity fees, talent fees, pre-production and shoots for TV and social, and post production for TV, Social (paid and organic), Radio, Spotify, OOH and DOOH assets, and celebrity influencer packages.|
Tim Hortons was in need of a boost in the form of younger guests.
In Canada, Tims isn't just a quick-service restaurant; it's an...