Tim: Conscious Keyboard

With no budget to speak of, telecoms company TIM harnessed the power of social buzz and PR in a 'no media' campaign that drove awareness and preference in Brazil.

Campaign details

Brand: TIM (mobile)Brand owner: Gruppo TIMEntrant company: TIM Brazil - BrazilIdea creation: BETC Sao PauloMarket: Latin AmericaSector: Telecoms & utilitiesMedia channels: Social media Budget: Up to 500k

Executive summary

“The pen is mightier...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands