TIM Brasil: With Tim and Rock In Rio, The Music Doesn't Stop

TIM, the telecommunications company, sponsored the world's biggest music festival to gain attention and build its brand association with music in Brazil.

Campaign details

Brand: TIM (mobile) Brand owner: TIM Brazil Entrant company: BETC HavasIdea creation: BETC/Havas São Paulo Market: Brazil Sector: Telephone & internet services Media channels: Word of mouth, Influencers, KOLs, Social media, Online display, Radio & audio, Television & Connected TV, Public relations, Content marketing, Outdoor, Out-of-home Budget: 10 - 20 million

Campaign video

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