Campaign details
Brand: TIMBrand owner: TIM S.ALead agency: BETC HavasContributing agency: Vírgula ConsultoriaCountry: BrazilIndustries: Telephone & internet servicesMedia channels: Content marketing, Livestreaming, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Structural racism is a legacy still present in Brazil, in various aspects of daily life. It is identified by a set of practices, habits and discourses that are rooted in our society and that cause segregation and prejudice.
In a world where everyone is connected and...