TikTok Unleashes the Unlikely Influencer
Kunal Sinha, Elki Hendria
TikTok, a short-video sharing platform, launched a campaign in Asia to create brand fame, gain desired brand image attributes, achieve 122m impressions, a reach of 32m and 2.2m views, and achieve a sales spike.
Campaign details
Brand: Douyin/TikTok Brand owner: ByteDance Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Websites, online services, apps Media channels:Content marketing, Word of mouth, Influencers, KOLs, Television...
