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TikTok expands its user base to older audiences

Rob Clapp

An overview of TikTok users by age groups.
  • Youth media use
  • Older adults (55+) media use
  • Douyin/TikTok
  • Social media audiences
  • Global

TikTok is expanding beyond its core demographic of younger audiences as it sees the quickest growth in users from those older than 35, according to the latest data from market analysts Ampere.

Nearly a quarter (22%) of TikTok users are aged between 35 and...

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