TikTok expands its user base to older audiences

Rob Clapp

An overview of TikTok users by age groups.

TikTok is expanding beyond its core demographic of younger audiences as it sees the quickest growth in users from those older than 35, according to the latest data from market analysts Ampere.

Nearly a quarter (22%) of TikTok users are aged between 35 and 44, a rise from a 17% share last year. Similarly, 14% of users are aged 45 to 54, up from 9%. Growth among older audiences could continue as TikTok partners with content providers that have different audience demographics, for example with European football association UEFA.

Younger audiencesremain the largest age group,...

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