TikTok: Don't Make Ads, Make TikToks

TikTok, a social video platform, launched a global campaign to challenge themselves with how to position the brand identity and key point of differentiation and communicate what made TikTok special.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

As TikTok gained momentum in 2020, we were challenged with how to position our brand identity and key point of differentiation. We needed to communicate...