TikTok dominates social platform consumption among US teens

Alex Brownsell, Celeste Huang

Findings from the latest Piper Sandler ‘Taking Stock with Teens’ survey.

TikTok has increased its dominance among US teens, with 38% of that audience rating the ByteDance-owned app as their top social media platform. 

According to the latest edition of Piper Sandler’s semi-annual Taking Stock With Teens survey, TikTok has improved its rating by 80 basis points (bps) from the previous survey in Spring 2023. Snapchat was ranked in second place (28%), followed by Instagram (23%).

The study - based on input from 9,193 teens with an average age of 15.7 years - found that 70% of teens have streamed audio content on Spotify over the last six months,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands