TikTok and travel: What route will the influencer take in 2024’s travel market?

A third of marketers who use influencers work with travel content creators, who are playing a pivotal role in the industry.

The boom of influencer marketing is on an upward trajectory with spending set to increase by £353.5 million between 2024 and 2028. A third of marketers who use influencers work with travel content creators, who are playing a pivotal role in the industry. The modern travel influencer on TikTok is making content which gives a candid and real-time view of destinations. Viewers now have a wealth of posts at their fingertips, with influencers offering reviews of experiences and bespoke itineraries. The hashtag #TravelHacks has more than 4 billion views on TikTok.

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