Brand: TikTok KoreaAgency: SM C&CRegion: APAC
TikTok is a global short-form platform with more than 1 billion users.
Users are not just watching, creating, and sharing short videos.
They’re discovering, learning, and setting new trends.
In Korea, due to K-pop’s popularity, TikTok is known for dancing videos or challenges.
And many people were reluctant to try the app themselves.
- What types of content do you find useful?
- What I see on TikTok is not useful (40.7%)
- I’m not into the content on TikTok (41.9%)
- Nothing I want to try myself...