Tiki Tet: No bonus no problem

Tiki, a supermarket brand, launched a branded music video featuring offers and promotions during Tet in Vietnam to allow people to afford treats for themselves despite lack of bonuses in 2021.

Campaign details

Brand: TikiLead Agency: CarnivalRegion: APAC

Strategy

Objective

It's that time of the year again. TET! It's that time of the year where everyone gets that end-of-the-year bonus. That extra money to spend, to give to others, and to give yourself....