Tiki Tet: No bonus no problem

Tiki, a supermarket brand, launched a branded music video featuring offers and promotions during Tet in Vietnam to allow people to afford treats for themselves despite lack of bonuses in 2021.

Campaign details

Brand: TikiLead Agency: CarnivalRegion: APAC

Strategy

Objective

It's that time of the year again. TET! It's that time of the year where everyone gets that end-of-the-year bonus. That extra money to spend, to give to others, and to give yourself. It's that time of the year where Tiki doesn't have to worry about pushing sales.

Target Audience

Well not this year. In 2020 the pandemic took away everything. Which means 2021 will suck. All the bonuses, the extra money, the joy. ALL GONE for everyone.

Creative Strategy

With that in mind, most brands...

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