Tiger: Uncaging Malaysia's first virtual street food festival

By leveraging digital-first activity to create a virtual food festival in the midst of the pandemic, beer brand Tiger was able to boost its brand power score and drive penetration, further strengthening its bond with its target audience in Malaysia.

Campaign details

Brand: TigerBrand owner: Heineken Malaysia BerhadLead agency: Dentsu XContributing agencies: Naga DDB, Reprise Digital, FreeformMarket: MalaysiaSector: Beer & ciderMedia channels:Content marketing, Mobile & apps, Online video, Print...