Campaign details
Brand: TigerBrand owner: Heineken Malaysia BerhadLead agency: Dentsu XContributing agencies: Naga DDB, Reprise Digital, FreeformMarket: MalaysiaSector: Beer & ciderMedia channels: Content marketing, Mobile & apps, Online video, Print - general, unspecified, Programmatic display, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Since 2016, beer brand Tiger had invested in building brand affinity with Malaysia's street food scene. Year after year, it would devise activations highlighting the brand's role in enhancing the street food experience among Malaysians. This has paid...