Tiger Beer: Tiger Crystal Rave

Tiger Crystal, a beer brand, launched the first Water EDM Festival in Vietnam to build strong brand attribute association, amplify its position, start owning summer occasions, and increase volume sales, revenue, social buzz and market share.

Campaign details

Brand: Tiger Beer Brand owner: Heineken Entrant company: Hakuhodo Saigon Advertising Market: Vietnam Sector: Beer & cider Media channels: Public relations, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, Influencers, KOLs, Events & experiential, Merchandise & free gifts, Online display, Online videoBudget: 1 - 3 million

Campaign video

Creative assets

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