Tienda Cerca

Beer brewery, Bavaria, created a digital solution to help small independent retailers stay afloat during COVID-19 in Colombia.

Campaign details

Brand: Tienda CercaBrand owner: Tienda CercaEntrant company: Draftline BogotaIdea creation: Draftline, BogotaMedia: Draftline, BogotaPR: Draftline, BogotaMarket: Latin AmericaSector: Websites, online services, appsMedia channels: Websites & micrositesBudget: 1 - 3 million

Executive summary

In Colombia, the most important retailers are convenience stores. Small families own businesses that represent 52% of the mass consumer market. A tradition that goes back a hundred years which had never to be changed until 2020, when 23% of stores had to close during quarantine.

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