Tide: #LaundryNight

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign video: Tide – #LaundryNight

Read the full campaign case study

Selected creative: Tide – #LaundryNight

Credits

Agency: Saatchi & Saatchi New York / MKTG CincinattiAccount Director: Jen BrotmanAccount Executive: TJ DaiglerAccount Supervisor: Jennifer McGillAssociate Producer: Katie LemkeChief Creative Officer, Woven Collaborative: Paul BichlerChief Creative Officer: Daniel LobatonChief Executive Officer: Andrea DiquezChief Operating Officer, Woven Collaborative: Sarah BeaumontCreative Director: Lauren Varvara / Rich Singer / Zack MennaDirector Digital Experience: Alan LinHead of Production, Fabric Care:Dani Stoller...

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