Tide: Laundry night

Tide, the detergent brand owned by Procter & Gamble, built a successful campaign through a partnership with broadcaster NBC and the National Football League (NFL).

Campaign details

Brand: TideCampaign: Laundry NightParent company: Procter & GambleAgency: Saatchi & Saatchi New York

Market background and context

The “official laundry detergent of the NFL”
  • Tide, America’s number-one laundry detergent brand, had a storied...