Tide: Laundry Night

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign video: Tide – Laundry Night

Selected creative: Tide – Laundry Night

Credits

Media agency: Saatchi & Saatchi New York / MKTG CincinnatiAccount Director: Jen BrotmanAccount Executive: TJ DaiglerAccount Supervisor: Jennifer McGillAssociate Producer:...