Tide: Laundry Night

Tide, a brand of laundry detergent, turned Sunday night into Laundry Night with its month-long campaign in the USA.

Campaign video: Tide – Laundry Night

Selected creative: Tide – Laundry Night

Credits

Creative agency: Saatchi & Saatchi New YorkAccount Director: Jen BrotmanAccount Executive: TJ DaiglerAccount Supervisor: Jennifer McGillAssociate Producer: Katie LemkeChief...