Tide, a laundry detergent brand, approached the NFL in the US with its new product, Tide Hygienic Clean, to bring back the popular Jersey Swap and quickly move products off the shelf, make the product famous, and have influential media and press coverage help spread the gospel.
Campaign details
Title: Jersey SwapBrand: TideProduct: TideIdea: Saatchi & SaatchiCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|
3 months - 12 months | North America | Non-specific | Other | Middle | P&G does not... |