Campaign details
Title: Jersey SwapBrand: TideProduct: TideIdea: Saatchi & SaatchiCountry: USA
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | North America | Non-specific | Other | Middle | P&G does not publicly disclose budgets. |
Objectives
In 2020 when everything changed, consumers had a new understanding and need for clean. Luckily, Tide had just the product: Tide Hygienic Clean. We wanted to launch with a bang and get people to realize there was a new standard of clean available to them: deep clean. This meant rapidly increasing sales so...