Title: Jersey SwapBrand: TideProduct: TideIdea: Saatchi & SaatchiCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months - 12 months||North America||Non-specific||Other||Middle||P&G does not publicly disclose budgets.|
In 2020 when everything changed, consumers had a new understanding and need for clean. Luckily, Tide had just the product: Tide Hygienic Clean. We wanted to launch with a bang and get people to realize there was a new standard of clean available to them: deep clean. This meant rapidly increasing sales so...