Thums Up: Reclaiming dignity with taunts

Pritish Mukherjee, Rohitash Srivastava

Thums Up, the cola brand, wanted to change the way that disabled people are viewed in India.

Campaign details

Brand: Thums UpBrand owner: State Bank of IndiaEntrant company: Coca-Cola - IndiaIdea creation: Ogilvy & Mather GurgaonMarket: AsiaSector: Soft drinksMedia channels:Online video, Public relations, Social media, Word of mouth, Influencers,...

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