This paper examines the impact and potential of in-store new media from the shopper perspective. There has been considerable press coverage in the United Kingdom of the in-store TV trials being conducted by a variety of retailers, and the claimed sales increases achieved by this new media are impressive.
Through the shopper's eyes
A New Perspective on the In-Store New Media Debate
Danielle Pinnington and Eve ElderfieldShoppercentric Ltd, United Kingdom
INTRODUCING IN-STORE TV
In-store TV, otherwise knows as CAN (Captive Audience Networks) or Digital In-store...