Through the Looking Glass
John Hayes American Express Company
Lewis Carroll was a great storyteller. Alice in Wonderland remains a compelling childrens book 135 years after it was written because its based on a timeless idea. Confront Alice with what she doesnt expect. Once she goes down that rabbit hole, everything in her world goes topsy-turvy. Not knowing what to expect always grabs our attention. Experiences that dont make sense are unnerving, even a bit frightening, and certainly make for a good read.
What can an old childs tale tell sophisticated marketers? What makes Alices experiences good fiction may...