Through the Looking Glass

The author believes that brands need to fit into the context of consumers' lives - and the nature of 'brand experience' is all important in determining the brand's relationship with its public.

Through the Looking Glass

John Hayes American Express Company

Lewis Carroll was a great storyteller. ‘Alice in Wonderland’ remains a compelling children’s book 135 years after it was written because it’s based on a timeless idea. Confront...