Through revolving doors
Rajan Bhalla, Harjyoti Ghai, Sharmila Das and Neerja Wable
It is a well-established fact that with maturing product categories and hyperactivity in the marketplace, a marketer needs to constantly evaluate the product's position and offer relevant and unique consumer benefits.
Through revolving doors
A holistic approach towards research and innovation
Neerja WableIMRBSharmila DasIMRBHarjyoti GhaiIMRB
andRajan BhallaWhirlpool of India
BACKGROUND AND INTRODUCTION
Years ago, Henry Ford made a comment for his famous Model T: 'People...
