Through revolving doors

It is a well-established fact that with maturing product categories and hyperactivity in the marketplace, a marketer needs to constantly evaluate the product's position and offer relevant and unique consumer benefits.

Through revolving doors

A holistic approach towards research and innovation

Neerja WableIMRBSharmila DasIMRBHarjyoti GhaiIMRB andRajan BhallaWhirlpool of India

BACKGROUND AND INTRODUCTION

Years ago, Henry Ford made a comment for his famous Model T: 'People...