Through revolving doors
A holistic approach towards research and innovation
Neerja WableIMRBSharmila DasIMRBHarjyoti GhaiIMRB andRajan BhallaWhirlpool of India
BACKGROUND AND INTRODUCTION
Years ago, Henry Ford made a comment for his famous Model T: 'People can have it in any colour, as long as it is black'. Having brought about one of the most far-reaching innovations in history, he could afford to do so then. Not so in the current scenario … today's' mantra is 'Only the paranoid survive…' (Andy Grove, Former Chief, Intel). The current market situation is characterized by hyper competition...