Throaties

The communications objective was to revive Throaties from a dying brand to one that could sustain long-term investment and meet consumer expectations.

Throaties

Throaties Speaks Volumes

Agency: DDB

 

Marketing Challenge

Before the 'Throaties Speaks Volumes' campaign launched in April 2001 Throaties' outlook was bleak. It had been unsupported for years and was declining in value and volume...