Campaign details
Brand: Thrive Cannabis MarketplaceAgency: Artisans On Fire
Campaign Summary
We created an innovative, yet familiar campaign that would convey an easy, non-stigmatized way for consumers to purchase the low-cost, in-house cannabis products produced by our clients brand. We came up with the concept of creating a cannabis "value-menu" for consumers to take the tried and true business model of fast-food advertising and apply it to the cannabis industry where consuming habits are very similar on a tight budget.
Marketing Context
The cannabis industry is heavily regulated when it comes to advertising. We needed to first...