Three-screen viewing behaviour complements traditional TV

Matthew Dodd and Pete Doe

The article describes how American consumers are using TV, internet and mobiles, based on data from meter panels, single-source measurements and data fusion.

Three-screen viewing behaviour complements traditional TV

Matthew Dodd and Pete Doe

Americans are still avid traditional TV viewers despite the proliferation of new technology. The Nielsen Company is using a number of different data sources and methods to...

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