Three-quarters of TV ads deliver no growth for B2B brands. Here’s how to escape that trap

Seventy-five percent of TV ads in the business-to-business (B2B) category fail to deliver growth, according to a study by The B2B Institute, a think tank supported by LinkedIn, business-orientated social network, and System1, the research firm.

Three-quarters of television ads for business-to-business (B2B) brands drive no long-term growth, according to analysis by LinkedIn, the business-orientated social network, and System1, the research firm.

Drawing on a sample of over 2,000 ads from System1’s...