Three Present Problems

In this 1970 4A's (the American Association of Advertising Agencies) speech, Paul C Harper, chairman, Needham, Harper & Steers New York, argues that full-service agencies should maximise their media-buying role, rather than outsourcing to a specialist media-buying service.

Three Present Problems

Paul C. Harper, Jr.Needham, Harper & Steers, Inc

The other day at lunch I was talking to a major advertiser, well known for his strong views. Like most advertisers, and I think all of us here in this room, he is increasingly worried...

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