Three outbound marketing tactics to overcome game publishers’ biggest hurdles

In 2022, Chinese mobile gaming companies surged to global dominance, with Tencent leading in 2023, but mobile games are only as successful as the social conversations that surround them.

China’s Tencent released Arena Breakout in July 2023

Last year was the year that Chinese games officially took over the world – particularly in the competitive space of mobile gaming. In 2022, China overtook the US for the first time to dominate the Top 52 app publishers around the globe, as ranked by US analytics company, with 17 domestic companies earning a spot on the list. The top publishers in 2022 adopted hybrid strategies through a combination of one-time purchases and recurring subscriptions to maximize monetization within their apps.

This year in 2023, Tencent (#1) from China topped...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands