Three media principles to emerge stronger from an economic crisis

During economic downturns, brands under pressure sometimes cut budgets. But investing not only in ad spend, but also in client-agency relationships, is key to emerging stronger in the recovery.

Business leaders are under increasing pressure to make shrewd decisions over the next few months with the economic outlook expected to remain turbulent. No one wants to be caught on the back foot in terms of underestimating the severity or extent of a...

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