Three key takeaways for China marketing in 2023

Chris Baker

In its 8th year, Totem’s annual China outlook report serves as a template to help brands regroup, and set new plans for China and the Asia region at large after China finally reopened after three years of tight Covid controls.
  • Takeaway One: China’s rapid re-opening should prompt brands to quickly firm up plans and resume more comprehensive marketing efforts as this is the moment of truth for the long-term growth path of China - and the place of brands in the world’s second-largest economy; Brands that double down on China need to build more complete, clear frameworks for growth and consider going deeper into lower-tier cities.
  • Takeaway Two: Marketing and sales success in China remains firmly connected to social commerce routines; winning brands are experts in rallying audiences to buy, via a potent mix of influencers, livestreaming, social mini-programs, private...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands