Three ingredients for agencies to drive digital growth

Genevieve Silk

Traditional media is flat; digital is where the growth is.

The last two and a half years have witnessed a seismic shift as the COVID-19 pandemic pitched the world head-first into a new era powered by digital technology. 

A McKinsey global survey of executivesfrom 2020 revealed that the pandemic had accelerated the digitisation of their customer and supply-chain interactions, as well as their internal operations, by three to four years, while the share of digital and digitally enabled products had advanced by around seven years. As such, companies across the world are embracing the opportunities provided by tech, and are looking ahead to what it might offer in...

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