Three generations, one big market: a new segmentation of India

Advertisers and marketers have expended substantial resources in trying to appeal to the youth market in India, but this has largely led to the neglect of understanding the market as a whole.

Three generations, one big market: a new segmentation of India

Dheeraj SinhaStrategic Planning, Bates David Enterprise, India

INTRODUCTION

India is big and India is young. Its size and its demographics, together with the growth potential that India's economy...

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