The dream economy throws up challenges in terms of how to do research. It also offers new forms of data that we must get to grips with if we are to understand the economy: current cultural phenomena such as amateur web pages, works of art and the appearance and disappearance of ‘celebrities’.
Three Dreams: New Qualitative Analysis in the Dreamworld
Lawes Consulting Ltd
The conference for which
this paper was developed recognises a new economy inwhich consumers participate. It is an
economy in which the practical and...