Three Dreams: New Qualitative Analysis in the Dreamworld

The dream economy throws up challenges in terms of how to do research. It also offers new forms of data that we must get to grips with if we are to understand the economy: current cultural phenomena such as amateur web pages, works of art and the appearance and disappearance of ‘celebrities’.

Three Dreams: New Qualitative Analysis in the Dreamworld

Rachel Lawes Lawes Consulting Ltd

Introduction

The conference for which this paper was developed recognises a new economy inwhich consumers participate. It is an economy in which the practical and...