Three cheers for Madison Avenue

Legendary adman David Ogilvy talks about eight profound changes that he has seen in the advertising industry in this speech to the 1974 4A’s (the American Association of Advertising Agencies) Annual Meeting.

Three cheers for Madison Avenue

David OgilvyFounder, Ogilvy Group

When Ogilvy & Mather first applied for membership in the A.A.A.A., I was told nothing doing. The A.A.A.A. did not want to admit a “foreign” agency.

I pointed out that the then President of the Institute in London was the head of J. Walter Thompson's London office, an equally “foreign” agency.

Today, the President of the Institute in London is the Chairman of the London office, and the Chairman of the A.A.A.A. is the Chairman of our New York office. Times have changed.

Somewhere along the line I was a...

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