Threats to classifieds come from all fronts

Newspapers’ classified advertising services are under siege. Even though revenue is up in many markets, especially in employment advertising, the increase is masking the major problems traditional newspaper publishers face from changing audience habits and new advertising models.

Threats to Classifieds Come From All Fronts

Peter M. Zollman Classified Intelligence

Auto dealers, employers and real estate agencies are expanding their direct-to-consumer web services, hoping to eliminate the middleman you, the publisher....