Thomson Consumer Electronics: Nipper And Chipper campaign

William Baue

In 1898 a white dog with black ears named Nipper was born on the canvas of Francis Barraud, whose painting, His Master's Voice, depicted a dog's head bent toward a phonograph's horn.

Thomson Consumer Electronics: Nipper And Chipper campaign

William Baue

Overview

In 1898 a white dog with black ears named Nipper was born on the canvas of Francis Barraud, whose painting, His Master's Voice, depicted a dog's head bent toward a phonograph's horn. In 1901 Nipper became the trademark for the Victor Talking Machine Company, which was bought out by the Radio Corporation of America (RCA) in 1929. In 1990 the 92-year-old Nipper finally became a parent. The ad agency Ammirati & Puris of New York created a son named Chipper to accompany Nipper in a new advertising campaign...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands