Thomas Cook – The ‘Peaks’ campaign: making Thomas Cook’s world revolve around its customers

Charlie Makin, Clay Gill and Lorraine Green

Digital media has revolutionised the travel industry, both in terms of how providers and consumers now operate.
Agency: Arena BLMAuthors: Charlie Makin, Clay Gill and Lorraine Green

Thomas Cook – The 'Peaks' campaign: making Thomas Cook's world revolve around its customers

MAKING THOMAS COOK'S WORLD REVOLVE AROUND ITS CUSTOMERS

This paper focuses on one insight. Digital...

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