Thomas Cook – The ‘Peaks’ campaign: making Thomas Cook’s world revolve around its customers

Digital media has revolutionised the travel industry, both in terms of how providers and consumers now operate.
Agency: Arena BLMAuthors: Charlie Makin, Clay Gill and Lorraine Green

Thomas Cook – The 'Peaks' campaign: making Thomas Cook's world revolve around its customers

MAKING THOMAS COOK'S WORLD REVOLVE AROUND ITS CUSTOMERS

This paper focuses on one insight. Digital...

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