This is the end, my friend, the end-user

In his regular posting from the USA, Joe Mandese quotes Veronis Suhler Stevenson’s ‘Communications Industry Forecast and Report 2004’ that consumers now spend more money on media than advertisers do.

This Is The End, My Friend, The End-User

Joe Mandese

Of the many threats confronting the traditional advertising model, none seems quite so destabilising and irrevocable as the one being waged by the 'end-user'. End-user, of course,...

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