This is Manchester

The paper outlines a campaign aimed at improving perceptions of and attitudes towards Manchester and to unite the various organisations set up to promote the city in marketing or financial terms.
Agency: BDH/TBWAAuthor: Not credited

Area Awards 2001 Bronze

This Is Manchester

Summary

This paper outlines how an advertising campaign of limited budget;

  • improved perceptions of and attitudes towards Manchester
  • united all the organisations set up to promote...