Thirty years old brand of golden oatmeal "Didao golden taste, delicious"

With the arrival of the new wave of Chinese consumer brands, Jinwei Cereals is celebrating its 30th anniversary.

Case details

Brand: Golden Oatmeal

Brand owner: GOLDROAST

Main agencies: Shanghai Qiaodou Culture Media Co., Ltd., Guangzhou Heran Advertising Co., Ltd.

Main agency holding group: Guyuan (Shanghai) Culture and Technology Co., Ltd.

Launched in: Mainland China

Industry: Fast Moving Consumer Goods

Media channels:

Budget: 10-12 million

Case Summary

With the arrival of the new wave of Chinese consumer brands, Jinwei Cereal, as the originator of the first generation of cereal 30 years ago, has returned to the marketing battlefield again. Through the dual IP linkage of celebrity cereal people, it reflects the...

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