Thirty years of concentrated greatness
By David Golding
Founding Partner, Adam & Eve 2010 Convenor of Judges
There's no such thing as a small budget. I know this is a weird thing to say in a book celebrating the effectiveness of communications on a small budget, but it's true. Actually, I think it might be better to state that there's no such thing as a big budget, and therefore by definition no such thing as a small budget either. When does a client think they have a big enough budget? Everyone in marketing is working with a budget smaller than...